NCH Software's BroadCam and EyeLine programs allow you to stream Video/Audio content over the Internet. Video/Audio content can be served in ASF, FLV and HLS (HTTP Live Streaming) formats, and your viewers will need to connect to BroadCam/EyeLine to view them. We call this Direct Connection, and you can specify the streaming methods in the Options dialog of your program.
In addition to Direct Connection, the new "YouTube Live Streaming" feature may also be available for your program, and may be used to stream Video/Audio content to YouTube instead. See http://www.nch.com.au/kb/10280.html for more information.